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Carat – The Most Meaningless Concept (That Everyone Cares About)

Out of the basic diamond factors, the one that gets the most attention is ‘CARAT’. While it’s the one factor that receives the most attention, it is also the one that is probably understood the LEAST. This is all on purpose of course…with the goal of selling more diamonds. Here’s a picture that befuddles many…All…

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What Actually Makes Your Stone Look Big Or Small

Size matters…for some women…many women…depending on who you ask. I want to recognize that size is really not that important for many people (and for those of you this article may not be that interesting). If it is…then read on. The discussion around size typically revolves around getting a big rock…and this usually focuses on…

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3 Steps To Figure Out What To Spend On Your Engagement Ring

When approaching this question, there are many ‘guidelines’ people often point to. Examples include spending 2 to 3 months of your salary (is that gross or net?) or getting a 1.00 carat diamond. Where do these preconceptions come from? We hate to break it to you, but they exist thanks to the power of marketing…

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How CUSTOM can actually SAVE you Money

When you hear that someone has had an item custom made, most of us imagine the astronomical costs that must be associated with it. To have something that is uniquely designed just for you sounds like such a luxury, many people believe they will never have the opportunity to own something like that. It sounds…

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